Sakkie Pretorius of the Australian Wine Research Institute on the value of research: "'Technology brings progress. The electric light was not developed by the continuous improvement of candles.' He believes that when ignorance in an industry goes down, then sales go up."
from Gordon, J. 2008. Aussie Inspiration for Oregon Vintners, Wines and Vines.
Research and Funding
PROBING THE RESEARCH GAP
Is industry-wide funding sufficient to compete with imports while U.S. market share shrinks?
Wine Marketing Research
Texas Wine Marketing Research Institute, Texas Tech University
The mission of the Texas Wine Marketing Research Institute is to provide timely and relevant research and education to audiences interested in the wine and grape industry and to foster the economic development and growth of the grape and wine industry in Texas.
A semi-regular series of research briefs sponsored by the Department of Viticulture and Enology at UC Davis.