Market Development


Texas Wine Marketing Assistance Program

TDA markets and supports the Texas wine industry through the Texas Wine Marketing Assistance Program and with funding from the Wine Industry Development Fund.

GO TEXAN Program

GO TEXAN promotes the products, culture and communities that call Texas home.

Texas Wine and Grape Grower's Association

The mission of the Texas Wine and Grape Growers Association, Inc. is to promote the production and appreciation of premium grapes and fine wines from Texas, and to represent a unified state industry with common marketing, governmental and educational goals.

Texas Hill Country Wine Trail

The Texas Hill Country offers unparalleled diversity. In the spring, roadsides and open fields are dotted with colorful wildflowers, from the Indian Paintbrush to the Texas state flower, the Bluebonnet. Autumn brings vibrant reds, oranges and yellows as leaves announce the start of a new season. Summer is a time for tubing down the river, boating on one of the many area lakes or enjoying an outdoor barbecue. Winter is mild with a touch of cool air, ideal for viewing the thousands of Christmas lights area residents display.

Way Out Wineries of Texas

The Way Out Wineries is a group of boutique wineries in an area of the state you can generally describe as the “middle,” from the north part of the Texas Hill Country to just south of the metroplex.

Texas Bluebonnet Wine Trail

Located between I-45 and U.S. Highway 290, the Texas Bluebonnet Wine Trail offers visitors spectacular views and spectacular wines in Southeast Texas.

Texas Wine Marketing Research Institute

The mission of the Texas Wine Marketing Research Institute is to provide timely and relevant research and education to audiences interested in the wine and grape industry and to foster the economic development and growth of the grape and wine industry in Texas. The Institute aims to provide opportunities for undergraduate and graduate students to develop expertise in wine marketing and economic development research.


Wine Market Council

Wine Market Council is a non-profit association of grape growers, wine producers, importers, wholesalers, and other affiliated businesses and organizations. The council's mission is to establish the widespread acceptance of wine as a rewarding part of American culture and to encourage the responsible enjoyment of wine by current and future generations of adults in the United States.

Rhone Rangers

One non-profit, educational organization dedicated to promoting American Rhone varietal wines.

Tempranillo Advocates, Producers & Amigos Society (TAPAS)

A nonprofit trade association of over one hundred wineries, growers, and amigos, whose mission is to promote Tempranillo and other varietal wine grapes native to the Iberian Peninsula, and wines produced from them in North America.

Zinfandel Advocates & Producers (ZAP)

Zinfandel generates an enthusiasm and magic that captures our American pioneering spirit in a bottle. This distinct varietal engages our imagination and attention like no other, uniting winegrowers, winemakers and wine enthusiasts in the pursuit of the preservation and recognition of Zinfandel as America’s Heritage Wine.


Last Updated on 2012 June 12,Tuesday 11:18
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