Fancy Names Can Fool Wine Geeks Into Paying More For A Bottle

Fancy Names Can Fool Wine Geeks Into Paying More For A Bottle

Which costs more, a bottle of Fat Bastard or a Tselepou (TAH-lep-poo)? What about a Cupcake versus some other name that's difficult for Americans to pronounce? Turns out, when it comes to wine, research suggests that the name alone can affect how much consumers are willing to pay for it. But is it that easy to dupe an oenophile?

Last Updated on 2012 June 26,Tuesday 12:12
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